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Chef Pii Net Worth

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Chef Pii is an American TikTok star, social media personality, and entrepreneur who has a net worth of $2 Million. She is best recognized for making delicious cuisines for her customers.

Her real name is Veronica Shaw, and after becoming famous she adopted the moniker of Chef Pii. She rose to fame after launching her own product known as “The Pink Sauce.”

Although she faced a lot of problems with her sauce, she managed to earn much fame. The turning point of her career came when Shaw partnered with Dave Hirschkop, who is a founder of Dave’s Gourmet.

What is Chef Pii’s Net Worth?

Net Worth$2 Million
BornFebruary 7, 1993
ProfessionChef, Businesswoman
CountryUnited States of America
Salary (Annual)$400,000
Last Updated2023

Early Life

Veronica Shaw was born on February 7th, 1993, in Miami, Florida. She was just one month old when Shaw’s mother passed away. Since then she was raised by her grandmother and great-grandmother. Shaw began her journey with cooking at the age of just 8 years old.

Growing up she spent a lot of time with her friends in their Latin, Caribbean, and European kitchens. As she grew older she considered entering the medical profession. Upon her high school graduation, Shaw began pursuing her career in nursing school.


Veronica’s career as a chef began in 2018 when her closest friends sat her down and asked her why she wasn’t seriously thinking about becoming a chef. In 2018, Veronica eventually decided to give her side passion a try.

She has already learned the fundamentals of cooking from her grandmother from the age of 8. Later she experimented with combining multiple tastes to create new dishes. All thanks to her dedication and hard work which helped her to become a renowned celebrity on the internet.

Chef Pii as seen in a post (Chef Pii/Instagram)
Chef Pii as seen in a post (Chef Pii/Instagram)


Veronica came to the spotlight when she began experimenting with baking a pink condiment in June 2021. In the fall of that year, she opened up her own restaurant called, “Flavor Cra#y.” However, her restaurant is no longer operating for some reason.

Around that time she began attending various events. When her video clips of Pink Sauce constantly trending all over social media, Shaw decided to start selling her condiment online. In the middle of 2022, she created her new product known as, “The Pink Sauce.”

People from the United States began ordering “The Pink Sauce” but things took a sudden turn. A large majority of her clients began analyzing it and questioning its safety and the ingredient list of the sauce. For instance, a number of users online began pointing out the coloring of the sauce.

Other Ventures

By the end of summer 2022, all of this publicity caught the attention of the FDA, which placed Veronica’s operation under investigation. Shaw teamed up with Dave’s Gourmet which is a long-running hot sauce boutique best known for Dave’s Insanity Sauce.

Sahw’s partnership with this company ensured that Dave’s gourmet infrastructure would produce the sauce on a commercial scale with all the manufacturing guidelines. The product now includes the same dragon fruit with coconut cream, canola oil, onion powder, and ranch flavoring, also containing additional ingredients.

Personal Issues

She eventually revealed that she made a sauce out of red dragon fruit and it can be eaten with burgers, salads, and chicken tenders. Later the consumers learned that the product contains milk and relies primarily on natural preservatives.

They began to worry about the sauce not being shipped in a refrigerated. Shaw then clarified that it is safe to keep the sauce at room temperature. She had another problem on her hand when customers began receiving their products exploded bottles. She quickly learned and switched from shipping her products in bags and boxes.

Chef Pii also appeared on the YouTube talk show, “Karamo Show.” Here she confronted criticism aimed at her sauce. During that interview, it was her behavior that was troubling enough to get the internet shaming her yet again.

Chef Pii Net Worth

Chef Pii is an American entrepreneur and social media star from Miami, Florida. She is one of the rising celebrities on the internet. She accumulated a lot of fortune and popularity after creating her business called, “The Pink Sauce.”

Chef Pii mainly earns from the sales of her product and from other ventures. During her first production run, Chef Pii sold 1,600 units of sauce within 30 days. Each bottle costs customers $20, which means she makes $50,000 in her first run. As of 2023, Chef Pii’s net worth is estimated to be $2 million.

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