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Alfie Deyes Net Worth

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Alfie Deyes is an English vlogger, YouTuber, and author who has a net worth of $6 Million. Alfie is probably best known for his immense popularity on the internet with the help of YouTube.

Deyes became an internet sensation and created multiple YouTube channels including PointlessBlog, PointlessBlogVlogs, as well as PointlessBlogGames. He created successful spin-offs with his own merch shop and “The Pointless Book” series.

Besides creating content on YouTube, Alfie Deyes is also known for being in a relationship with multiple famous YouTube stars including Zoella. Alfie was nominated for Best British Vlogger and had Ariana Grande do his makeup.

What is Alfie Deyes’ Net Worth?

Net Worth$6 Million
BornSeptember 17, 1993
ProfessionYouTube Star
CountryUnited Kingdom
Salary (Annual)$700,000
Last Updated2023

Early Life

Alfred Sidney Deyes was born on September 17, 1993, in Enfield, London, England. He was raised by his father Nick Deyes and his mother Amanda Deyes alongside his older sister Poppy. Both, his sister and mother are Instagram stars.

When Deyes was four years old his family moved from London to Brighton, East Sussex. Growing up in Brighton, he attended Varndean School and then graduated from Varndean College. His grades were good enough to get him into the University of his choice but Alfie wanted to pursue his YouTube career.

During high school, he participated in several plays. He became more comfortable in front of crowds through competitive gymnastics which he started when he was 11.

Alfie became quite talented, at one point he made it to regional finals where he took home gold. He recalls his years in high school as some of the best in his life. Alfie got along with his friends and teachers and enjoyed the challenges of academics.


Over the years, Alfie got over the stage fright and started his musicals like West Side Story, Jesus Christ Superstar, and Fiddler on the Roof. His newfound appreciation for performing got him thinking. He had been watching YouTube videos for years and wanted to give it a go himself.

Alfie opened his PointlessBlog channel when he was 15 years old in 2009 and started doing it in secret. He commented on a few other videos recommending people to check out his blog. Alfie was expecting a viewer too out of it but he saw that he had a hundred views only a few days later.


Alfie Deyes had a big break when he received a message from YouTube awarding him a medal. In 2012, he took a gap year and began traveling. At that time, Alfie realized he was much happier making his videos than doing anything else. As a result, he decided to drop out of the University to pursue his passion full-time.

Alfie moved out of his parent’s place and shifted in with his flatmate and fellow vlogger Casper Lee. His down-to-earth personality and boyish good looks made him popular with young girls. At this time, he was garnering thousands of views on his everyday vlogs. Alfie Deyes has a net worth of $6 Million.

Other Ventures

In 2013, he set multiple Guinness World Records, such as most bangles placed on a team of two in thirty seconds and most party poppers popped in the same amount of time. Two years later, he was named one of the most influential people in Britain’s New Media category in Debrett’s 500.

Besides this, Alfie is quite active in his charity work such as he was a part of the Band-Aid 30 charity supergroup in 2014. That same year, he showcased his skills as an author, publishing his first book entitled “The Pointless Book”.

Alfie collaborated with the CEO of Gleam Futures Dominic Smales and became the director of PointlessBlog Ltd and Pointless Holdings Ltd. He expanded his business by creating his merch line in which he offers hoodies, t-shirts, jumpers, as well as iPhone cases.

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Alfie Deyes with his wife Zoe Sugg

Personal Life

Alfie Deyes met Zoe Sugg in 2013 who had a booming YouTube channel of her own. From there, the two began dating and their combined force as vlogging power couple saw their channels grow into the millions. Alfie and Zoe moved in together and are now the proud owners of a pet pug named Nala.

In August 2021, the couple welcomed their first daughter Ottilie Rue Deyes. Alfie and Zoe eventually got engaged in September 2023 and they also announced that the two were expecting their second baby girl together.

Real Estate & Cars

Alfie Deyes owns a luxurious mansion where he moved in June 2017 with his girlfriend Zoe Sugg. This four-story luxurious house is located in Brighton and cost him around $1.5 Million.

  • Range Rover Evoque
  • Audi R8

Alfie Deyes Net Worth

Alfie Deyes is one of the most recognized YouTubers in the British entertainment industry. He makes money from multiple sources such as YouTube channels, endorsing brands, selling his own clothing line, selling books, etc.

Alfie earned over 4 million followers on Instagram and combined over 10 million subscribers on his YouTube channels. He found YouTube came to him naturally and posting videos made him happy.

Alfie made a vast chunk of money from his successful sponsorship deal with Direct Line Insurance Company. Apart from this, he earned millions of dollars from his career as a YouTube personality. As of 2023, Alfie Deyes’ net worth is estimated to be $6 Million.

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