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Amazon Rallies on Cloud Optimism in the Race Against Microsoft for AI Business

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In a thrilling turn of events, Amazon.com experienced a 7% surge on Friday, reflecting a significant uptick in its most lucrative cloud business. This remarkable growth signals Amazon’s relentless pursuit of a more substantial slice of the flourishing artificial intelligence (AI) market, where it is locked in fierce competition with tech giant Microsoft.

Cloud Soars, Amazon Soars Higher

The e-commerce giant, often symbolized by its stock ticker AMZN.O, is on the verge of adding nearly $90 billion to its market capitalization, thanks to its soaring cloud business. While the tech world held its breath, Amazon flexed its muscles with smaller cloud rival Microsoft (MSFT.O) rising a mere 1.5%. Alphabet (GOOGL.O), on the other hand, faced a dip of approximately 1.3%.

Amazon CEO Andy Jassy’s reassuring words were a shot in the arm for the company’s cloud business. He confidently stated that the cloud sector is stabilizing, with large expansions and first-time agreements fueling growth in the upcoming months. But what truly sent shockwaves was his prediction that AI could lead to “tens of billions of dollars in revenue over the next several years.” It’s clear; Amazon’s sights are set on the AI prize, and they’re in it to win it.

Wall Street’s Thunderous Applause

Amazon’s positive outlook on its cloud business didn’t just go unnoticed. Wall Street roared with approval. Bernstein analysts expressed relief and affirmed, “AWS growth sounds ready to re-accelerate even without AI.” Approximately 26 brokerages raised their price targets on Amazon’s stock, pushing the median view to an impressive $173. It’s clear that the streets of Wall are paved with Amazon’s ambitions.

The Growth Equation: AWS vs. the Competition

The numbers tell an intriguing tale. Amazon’s AWS recorded a 12.3% growth, a tad slower compared to Microsoft’s Azure cloud business, which soared at 29%, surpassing market estimates. Google Cloud wasn’t far behind, growing by 22.5% during the same period.

Amazon currently trades at 38.49 times its 12-month forward earnings estimates, while Microsoft stands at 27.85, and Alphabet at 18.66. It’s evident that investors are placing their bets on Amazon’s promising cloud future.

The AI Race and Amazon

While Amazon’s cloud business is a behemoth in its own right, it’s playing catch-up in the AI race, where Microsoft is currently leading the pack. Amazon isn’t one to be left behind, though. In September, the company made a bold move, announcing an investment of up to $4 billion in Anthropic, a chatbot-maker. Additionally, Amazon unveiled its Bedrock AI service, which quickly garnered thousands of customers.

Generative AI is the game-changer here. Global X analyst Tejas Dessai emphasized, “Generative AI is a massive catalyst that could re-ignite growth within the (AWS) franchise.” Amazon seems to be locking in significant partnerships in this quarter, setting the stage for tremendous growth in the coming quarters.


Amazon’s remarkable rally is a testament to its tenacity and ambition. In the race for cloud supremacy and AI dominance, Amazon is proving that it’s not just a contender; it’s a serious player. While Microsoft may currently hold the AI torch, Amazon is quickly gaining ground, and the competition is heating up.

It’s an exciting time for tech enthusiasts and investors alike as these two titans slug it out in the cloud and AI arena. The battle is fierce, and the stakes are higher than ever. In the end, the real winners are those who believe in the power of innovation and the limitless possibilities of the cloud.

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